Content and images are Courtesy of Target
This year Target has a big goal: to help all guests celebrate the joy of movement with the introduction of All in Motion. All in Motion is the newest activewear and sporting goods brand by Target. Engineered with tons of intel from guests, All in Motion was designed with a commitment to quality, sustainability and inclusivity—all at incredible Target prices. It will land exclusively at Target and on Target.com this January complete with everything from sports bras and leggings to hand weights and yoga mats.
“After listening to and sweating alongside more than 15,000 men, women and kids across the country, one thing became abundantly clear to us: guests are seeking quality activewear and sporting goods that they trust will perform—at an affordable price. That’s why we designed our newest owned brand, All in Motion, for the entire family and for all stages of their fitness journey,” said Jill Sando, Target senior vice president and general merchandise manager, Apparel and Accessories and Home. “With a size-inclusive assortment that incorporates quality, durable fabrics and sustainably sourced materials, we are ringing in the New Year with a new collection that celebrates the joy of movement.”
Wellness may be everywhere, but a pair of quality leggings at affordable prices? Not so much. With that in mind, Target’s in-house design team went to work, listening to men, women and kids across the country in all stages of their fitness journey to find out what makes them feel comfortable and confident. That meant fabric wear tests, lots of sports bra fittings (with our internal fit specialist who engineered bras for our wildly popular intimates brand, Auden) and workout classes that put our products through their paces.
Guests also will experience our commitment to inclusivity with items like the Curvy Contour Leggings, engineered to fit all body types, and apparel in premium fabrics with a wide range of sizes—from XS-4X for women, S-3X for men and XS-XXL for kids. In stores, mannequins in sizes 4, 10 and 16 will rock All in Motion. On Target.com, you’ll see models of all shapes and sizes showing off the brand’s fit. And our marketing campaign will continue its commitment to no retouching, too.
