Unforgivingly Pur: A Mother’s Love Sparked A Natural Skin Care Brand

For over a decade, Cola Bennett has drawn inspiration from her now deceased son, Kayshaun. Through him, Cola has discovered the need and importance of natural skin care products. From a young age, Kayshaun suffered from muscular dystrophy. At the age of seven Kayshaun was diagnosed with congestive heart failure and died a year later.

Dealing With The Pain

As an effort to cope with the loss of her son, Cola dedicated herself to her job. During Cola’s mourning period, she continued working, drowning herself to the point of exhaustion. Searching for answers, Cola turned to the help of a medical professional. After several pleas for help and a desire to be heard, Cola was diagnosed with high functioning depression. This diagnosis helped Cola to realized that she needed to deal with her grief. Little did Cola know, her sister, Rochelle, would be her rock and soon to be business partner.

The Rainbow After The Rain

Needing to keep busy, be productive and provide a solution for natural skin care, Cola and Rochelle created Unforgivingly Pur in 2017. This skin care line is the epitome of natural beauty, including a face scrub, hand sanitizer, foot and body scrub, and natural deodorant for women and men in both full and mini sizes.

More Work To Be Done

In addition to running a business, these sisters also run Pur Magazine, which is available, free, online. Their articles include personally written letters, poetry, interviews, spotlights on other small businesses, and articles. Their stories cover real life topics such as dating, depression and grieving.

A Brand With Purpose

In New Beginnings & Memories, Cola explained why Unforgivingly Pur’s star product is, out of all things, natural deodorant. While natural deodorant may not be glamorous, Cola expressed her depression made simple tasks, such as putting on deodorant, difficult.

Currently, Unforgivingly Pur continues to honor Kayshaun’s memory by providing natural products that can hopefully help others.