This is an exciting addition to our mini series highlighting women entrepreneurs. This mini series has fun Q&A interview style questions to get to know the brands and the founders of these amazing businesses. This Q&A will be a three part series, so buckle up and get cozy for part two.
Meet Kaer
At Kaer, we believe that self-kaer is more than just a routine, it’s a ritual of self-love. Founded by Fatima, kaer is a fragrance and body care brand designed to help you feel confident, luxurious, and radiant every day. Our carefully crafted products include perfume oils, scented dry body oils, and vibrant African exfoliating net sponges, all aimed at enhancing your beauty and wellness journey.
With a focus on quality ingredients and captivating scents, kaer offers products that nourish your skin, elevate your self-kaer routine, and indulge your senses. Whether you’re embracing the elegance of florals, the warmth of gourmand notes, or the freshness of fruity blends, we have a scent for every mood.
What does “self-kaer” mean to you personally, and how do you want that to resonate with your customers?
To me, self-care is truly all-encompassing. It’s not just one action or product, it’s the accumulation of small, intentional choices throughout your day. From how you start your morning, to prayer, to what you eat, how you rest, how your environment smells, how your clothes feel on your body, how you tend to your mental health through journaling or therapy, all of it matters.
Self-kaer is a reminder that every detail has an impact on how you feel and, ultimately, how you move through life. I want Kaer to serve as that gentle nudge to be more present and more mindful of how you care for your mental, physical, and spiritual well-being. Fragrance is just one entry point into that larger conversation.
Your products include fragrance oils, body oils, and African exfoliating sponges. How did you decide on that first collection?
I often say that I am my own customer, but I’m also deeply embedded in the communities my customers are part of. That gave me a lot of insight into what people were looking for, paired with what made sense financially as a new brand.
African exfoliating net sponges were a natural choice. I’m Nigerian, and they’ve been part of my life for as long as I can remember. They’re effective, hygienic, quick-drying, easy to travel with, and truly unmatched when it comes to exfoliation.
Fragrance oils and body oils were just as intuitive. I use them daily, and while there are brands that sell them, there aren’t nearly as many compared to traditional spray perfumes. With our body oils, I worked closely with manufacturers to create a dry oil that absorbs quickly and isn’t sticky or greasy, because that’s something people consistently dislike. Every product in the first collection felt purposeful and rooted in real use, not trend chasing.
How important is community, especially the Black community, to the growth and mission of your brand?
Community is everything. The Black community, in particular, has been the backbone of Kaer. There’s a misconception that the Black community doesn’t support one another, but my experience has been the complete opposite. The support, encouragement, and belief I’ve received have been instrumental in Kaer’s growth.
I truly wouldn’t be where I am today without that support, and I carry that gratitude with me every step of the way.
How do you navigate the balance between creating luxurious products and keeping them accessible to your audience?
This has honestly been one of the most challenging parts of building Kaer. Quality ingredients, thoughtful formulations, and beautiful packaging all come at a high cost. My unit costs are high, and that’s the reality of creating products without cutting corners.
That said, I’ve worked incredibly hard to keep Kaer accessible without compromising quality. Our products aren’t cheap, but they’re not inaccessible either. I’ve built strong relationships with manufacturers and structured agreements that allow us to grow together while keeping pricing fair. Luxury doesn’t have to mean unattainable, but it does require honesty about what quality truly costs.
What is one customer story or feedback that has truly moved you since launching Kaer?
There have been so many moments, but what always stands out are the messages from customers saying they’ve put their family members, friends, or even coworkers onto Kaer. Hearing that our products have completely changed how someone experiences fragrance is incredibly moving.
One of my favorite things is when customers mention that even their children love the products. Children are honest, they don’t pretend to like anything, so that kind of feedback always makes me smile. Those stories remind me why I started.
To read more about kaer and its founder Fatima, check back next week for part three of this portion of the PaSH mini-series.
PaSH Magazine is a lifestyle publication. Our slogan is “all your tiny obsessions.” We are strong advocates of self-love, self-care, body positivity and supporting minorities, especially women, people of color and communities not highlighted in mainstream media. Please send pitches to southernpashmag@gmail.com. Please note that we sometimes use affiliate links. If you purchase anything from a link we have provided, we may receive a small commission. This money is used to help support our efforts at PaSH Inc. Check out our sister magazines Explore Georgia Now , Glownoire , plurvylife. and www.redpashmag.com! This article may mention several of our sister brands including but not limited to: Plurvy, Curvy Girls Rock, AYTO, PaSH Publishing and more
