Never wear tights the same again! Meet Hipstik® Legwear, a brand that created a new way to rock tights and pantyhose. A game changer brand that all began with a single pair of scissors. After poking around on the Hipstik website we learned a thing or two:
How It Started
One day after work, co-founder, Laura McGuire, was changing into PJs. Her husband, now co-founder, Jason Clewell, was confused by the sight that he witnessed: His wife holding scissors to cut down the front of her pantyhose.
“What happened there?” he asked. “They’re SO uncomfortable! So I cut them in the bathroom at the office!” Laura exclaimed.
The couple enjoyed a good laugh and that pair of pantyhouse ended up in the trash. Laura then began the hunt for a comfortable pair. After years of trying on dozens of styles and brands, she had given up. The largest size was too small – the tug, pull and irritating squeeze. The waist was always too high.
“Why is control top the only style available?!” she wondered to herself. “What if I don’t want a control top at 10 am on a Tuesday!”
She knew that there had to be better. That’s when she had her “light-bulb” moment.
The Journey
With her and her husband’s backgrounds in product development and marketing, she knew that together, they could make women the kind of tights that they would actually want to wear. That is when the real work started.
Laura asked friends about their own experiences wearing hosiery. Little did she know, she was conducting her first focus group. Armed with her new found knowledge, the next step was to find a manufacturing partner. After several rounds of samples, multiple conversations, a series of testing, and patenting, Hipstik was born! Becoming a crusade for comfort in a product category that has never been comfortable.
The Products
Coffee Nude, Sheer Low-rise Pantyhose – $34.00
from: Hipstik Legwear
Made of soft, durable microfiber with spandex, the lace top fits your shape without rolling or squeezing. And they stay right where you want them thanks to our unique silicone stik strip while being squeeze-free, dig-free, roll-free and itch-free! Designed to fit and stay put on all body shapes comfortably and stylishly.
A PaSH favorite are the Comfortable Black, Opaque Low-Rise Tights! Perfect to pair with an oversized shirt or pencil skirt.
Black, Opaque Footless Tights – $34.00
from: Hipstik Legwear
The Features
The unique silicone stick strip is a fan favorite of Izzy Spears. She raves about how plus-size friendly the brand is. With sizes ranging from an “A” to an “H’ the waistband is squeeze-free, dig-free, roll-free and itch-free! Designed to fit and stay put, all day long!
Black, Opaque Low-rise Tights – $34.00
from: Hipstik Legwear
Medium Nude, Sheer Low-rise Pantyhose – $34.00
from: Hipstik Legwear
Click here to snag a pair of your own for 15% off.
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