Let’s dive into another addition to our fun mini series that highlights entrepreneurs. In this Q &A we get the inside scoop to see how a new and exciting health business was formed.
Meet CODE And Its Founders
I’d love to introduce you to CODE Health, a 100% women-owned and operated wellness company co-founded by Dr. Lisa Piper and Wendy Cohn-Osborne. Together, they’ve created a modern, non-toxic alternative to traditional over-the-counter and prescription solutions — designed to support the body’s natural ability to self-regulate, with no side effects.
At the heart of the brand is The CODE Kit, often called “The Modern Medicine Cabinet,” featuring 10 targeted formulas for everyday needs. They also offer a CODE Travel Kit, perfect for handbags, travel, or elevated wellness gifting.
If your business had a theme song, what would it be and why?
We have one! It is featured on our podcast that we co-host. C3: CODE Conscious Conversations.
Describe your brand in three emojis. Go!
“A drop of energetic molecular information”.
💧⚡️⚛️
What’s the craziest idea you’ve ever had for your business that worked?
Honestly, the craziest idea that ever worked wasn’t a product, a brand strategy, or even a business plan. It was Dr. Lisa who asked Wendy to be her partner, and Wendy agreed.
At the time, it didn’t look “strategic” on paper. We came from completely different backgrounds, different careers, and different ways of thinking. Lisa was deep in natural medicine, energy healing, consciousness, and bioenergetics. Wendy came from a legal and healthcare world, grounded in systems, structure, and execution.
On the surface, it might have looked like an unlikely match.But intuitively, it felt right.
Lisa had the vision, the science, the spiritual, and the energetic framework. Wendy had the operational mind, the business acumen, and the ability to translate big ideas into something real, compliant, and scalable.
What made it “crazy” was that there was no long pitch deck, no five-year forecast, no guarantee. It was a trust-based decision. A frequency-level yes. A recognition that together we could build something neither of us could build alone. And that decision became the foundation of everything.
The real magic of CODE isn’t just the technology. It’s the partnership. Two women in their 50s deciding not to play small. Not to do another safe thing. But to co-create something entirely new in a category that didn’t even exist yet. In hindsight, that one “yes” created:
· A company
· A movement
· A shared mission
· And a friendship rooted in purpose, not just business
So, the craziest idea wasn’t a risk.
It was a recognition. And it worked because it wasn’t built on logic alone. It was built on alignment.
If your business were a fashion trend, what would it be and why?
If CODE were a fashion trend, it would be quiet luxury meets functional couture. The kind of style that doesn’t scream for attention, yet everyone who knows – knows. 1. Understated, not loud:
CODE isn’t neon packaging or hype-driven wellness. It’s clean, calm, intentional~ like a perfectly cut neutral blazer. The power isn’t in flash; it’s in function. In the same way, quiet luxury signals confidence without logos, CODE works without theatrics.
2. Function first, beauty follows:
Think garments designed to support life, not restrict it. Tailoring that moves with you. Fabrics chosen for breathability and longevity. CODE mirrors that: non-toxic, drug-free, safe for all ages, one-drop dosing, designed to integrate seamlessly into real life.
3. Timeless over trendy:
Fast fashion chases moments. CODE, like true couture, is built for longevity. It doesn’t react to trends; it outlives them. This is seasonless wellness, the kind you reach for year after year.
4. Precision craftsmanship:
Quiet luxury is about cut, construction, and materials you can feel. CODE is about precision information, coherent signals, and elegant simplicity. No excess. Nothing wasted. Everything intentional.
5. A knowing nod, not a billboard
People who wear this style recognize each other instantly. Same with CODE. It’s for those who’ve evolved past “more is better” and into cleaner, smarter, subtler.
In one line:
CODE is THE ROW of wellness~ refined, intelligent, deeply considered, and designed to support life rather than dominate it.
If your business could have its own reality show, what would it be called, and what would it be about?
Our reality TV show would be called “The CODE Girls” and would follow our journey and travels, featuring experts redefining health and wellness. It would be empowering to others, and we would always have great outfits and amazing hair!
Can you share the story behind starting your business and what inspired you to take the leap?
The story of CODE Health begins with a personal crisis during the pandemic. Dr. Lisa Piper, with a background in health psychology and natural medicine, found herself gravely ill. In what seemed like a stroke of fate, an antiviral formula, created by a brilliant biologist and neighbor of her father, saved her life. This miraculous recovery was not just a turning point for her health, but also the genesis of CODE Health.
In 2022, Dr. Piper visited her father and made a point of meeting the man whose work had given her a second chance. Dr. John McMichael, a farmer and biologist with over 40 years of research experience, had developed molecular formulas with the potential to revolutionize medicine. After meeting him, Dr. Piper asked, “Why doesn’t everyone have access to this? How can I help you bring this to the world?” This question marked the beginning of a partnership that would lead to the creation of CODE Health.
Can you describe a moment when you felt like giving up and how you pushed through?
There have definitely been moments, but one stands out very clearly.It was in the early phase of building CODE, after the initial excitement had worn off and the reality of what we were creating really hit. We were in that in-between space where the vision was big, the work was relentless, the category was misunderstood, and the results weren’t yet visible enough for the outside world to easily validate.
We had poured our time, energy, resources, and hearts into something that most people didn’t fully understand. We were explaining the same concepts repeatedly, facing skepticism, navigating compliance, building systems from scratch, and doing it all without a roadmap. There were days when it felt like we were speaking a new language to a world that wasn’t quite ready to hear it.
The moment of wanting to give up wasn’t dramatic. It was quiet. Exhausting. The kind of doubt that sounds like: “Is this too early?”, “Are we crazy for trying to build something this different?”
“Wouldn’t it be easier to just do something more conventional?” What pushed us through wasn’t strategy.
It was people. We’d get a message from someone saying:
“I slept for the first time in months.”
“My anxiety finally feels manageable.”
“My dog is calmer than I’ve ever seen him.”
“I feel like myself again.”
Those moments reminded us why we started. Not for scale. Not for success. But because something real was happening in people’s lives. And we realized something important: If you’re doing something truly innovative, the hardest part is always the middle. When the old identity is gone, the new one isn’t fully formed, and you’re building in the dark.
We pushed through by reconnecting to our original intention: to modernize the medicine cabinet, to create non-toxic tools for real regulation, and to help people feel more coherent in their bodies and lives. So we got through by not forcing motivation. It was by remembering that this isn’t a business we’re building. It’s a mission we’re living. And missions don’t let you quit easily.
Can you discuss any partnerships or collaborations that have particularly impacted your business?
Partnerships and collaborations have been a huge part of our growth, not just from a business perspective, but from a credibility and evolution standpoint.
Because we’re building something in a new category, we’re very intentional about who we align with. We don’t collaborate for visibility alone. We collaborate with people and organizations that share our values of integrity, consciousness, and advancing our understanding of health.
One of the most impactful collaborations was with Dr. John McMichael, whose research in Resonant Molecular Signaling has helped validate the informational model behind our products. His work provided a deeper scientific framework for understanding how the body responds to informational signals and electromagnetic coherence. That partnership has influenced not only product development, but also how we communicate the science behind CODE.
Another important area has been our collaborations with podcasts, media platforms, and wellness communities that are open to exploring the intersection of science and consciousness. Being featured on shows, documentaries, and educational platforms has enabled us to reach audiences already asking deeper questions about health, prevention, and nervous system regulation.
We’ve also built meaningful relationships with practitioners and clinicians who use CODE in their practices, from functional medicine doctors to coaches, therapists, and energy practitioners. These collaborations provide real-world feedback, case studies, and insights into how the products are used across different populations.
And finally, some of our most impactful partnerships have been with our own community. Our affiliates, customers, and ambassadors are not just promoting products; they’re co-creating the brand with us. Their stories, experiences, and word-of-mouth have been more powerful than any traditional marketing channel.
So for us, the most meaningful collaborations are the ones that:
· Deepen the science
· Expand the conversation
· Provide real-world validation
· And align with our mission of conscious, preventative health
Those partnerships haven’t just helped grow the business. They’ve helped shape what CODE Health is becoming.
What is one lesson you’ve learned through your entrepreneurial journey that you think everyone should know?
One of the most important lessons we’ve learned is this:
You can’t build something meaningful without first becoming the person who can hold it.
Most people think entrepreneurship is about strategy, branding, funding, or execution. And those things matter. But what ultimately determines whether something lasts is the founder’s inner work. Your nervous system, your self-trust, your ability to sit with uncertainty, your relationship with failure, and your capacity to stay regulated when things don’t go as planned.
Every stage of growth will demand a new version of you. More patience. More clarity. More boundaries. More courage. More self-leadership. There were moments when the external challenges weren’t actually the problem.
The real work was learning how to:
· Stay grounded when there is no external validation
· Make decisions without having all the answers
· Hold a long-term vision when the short-term is uncomfortable
· Trust our intuition as much as our data
So, the lesson we’d share with everyone is this: Your business will only grow as fast as your internal capacity does.
-If you avoid the inner work, the business will eventually expose it.
-If you embrace it, the business becomes a vehicle for your own evolution.
-In that sense, entrepreneurship isn’t just about building something in the world.
-It’s about building yourself into the person who can sustain what you’re creating.
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