This is an exciting addition to our mini series highlighting women entrepreneurs. This mini series has fun Q & A interview style questions to get to know the brands and the founders of these amazing businesses. This Q&A will be a three part series, so buckle up and get cozy for part three.
Meet Kaer
At Kaer, we believe that self-kaer is more than just a routine, it’s a ritual of self-love. Founded by Fatima, kaer is a fragrance and body care brand designed to help you feel confident, luxurious, and radiant every day. Our carefully crafted products include perfume oils, scented dry body oils, and vibrant African exfoliating net sponges, all aimed at enhancing your beauty and wellness journey.
With a focus on quality ingredients and captivating scents, kaer offers products that nourish your skin, elevate your self-kaer routine, and indulge your senses. Whether you’re embracing the elegance of florals, the warmth of gourmand notes, or the freshness of fruity blends, we have a scent for every mood.
How did Jackie’s review on TikTok impact your brand’s visibility, sales, or community engagement?
Jackie’s review had an immediate and lasting impact on Kaer. The response was almost instantaneous, with a significant increase in views, orders, comments, and overall engagement. What’s been really special is that the impact didn’t stop after the initial post. To this day, I still see customers discovering Kaer through that review.
In many ways, it’s become an appreciating asset for the brand. New customers visit our page, see that she genuinely purchased and shared our products, and that trust carries weight. It helped validate Kaer in a way that felt organic and deeply meaningful.
As a Black woman entrepreneur, have you faced any unique challenges or opportunities in the beauty and self-care space?
One of the most powerful things I’ve experienced has been the overwhelming support from the Black community and from women in general. The love, encouragement, and connections I’ve received have been incredibly affirming. I’ve built relationships with customers, creators, and fellow founders I truly admire, and that sense of shared support has been invaluable.
I’m grateful for those connections, and I look forward to the day when I can pay that support forward in an even bigger way by mentoring and uplifting other entrepreneurs in this space.
What lessons did you learn from early failures or setbacks that helped shape Kaer into what it is today?
Inventory management was a major learning curve. Kaer isn’t a drop-based brand, our business relies on staying in stock. When inventory ran out, revenue stopped, but expenses didn’t. That taught me the importance of planning and cash flow.
I also learned that I launched with too many products. While I’m proud of what we created, starting smaller would have reduced risk and initial costs. I did break even within the first five months, which I’m grateful for, but those early lessons shaped how I approach growth now with more intention and focus.
In the crowded world of beauty and self-care brands, what do you think sets Kaer apart?
Kaer is rooted in ritual, intention, and honesty. It’s not just about selling products, it’s about creating an experience and a lifestyle that feels attainable yet elevated. Our story, our transparency, and our genuine connection with customers make Kaer feel human, not transactional.
How do you approach storytelling and branding on social media platforms like TikTok versus traditional marketing?
On platforms like TikTok, I focus on storytelling through my lived experience as a founder, a woman, and someone who genuinely loves beauty and fragrance. People don’t like being sold to, they like connecting. I share the wins, the challenges, the behind-the-scenes moments, and the reality of building a business.
Traditional marketing still has its place, but social media has been our strongest driver because it allows for authenticity and conversation. It makes the brand feel approachable and real.
To read more about kaer and its founder Fatima, be sure to read part one and two of this portion of the PaSH mini-series.
PaSH Magazine is a lifestyle publication. Our slogan is “all your tiny obsessions.” We are strong advocates of self-love, self-care, body positivity and supporting minorities, especially women, people of color and communities not highlighted in mainstream media. Please send pitches to southernpashmag@gmail.com. Please note that we sometimes use affiliate links. If you purchase anything from a link we have provided, we may receive a small commission. This money is used to help support our efforts at PaSH Inc. Check out our sister magazines Explore Georgia Now , Glownoire , plurvylife. and www.redpashmag.com! This article may mention several of our sister brands including but not limited to: Plurvy, Curvy Girls Rock, AYTO, PaSH Publishing and more
