Who is ready for a different way to hydrate? Curly’s, a lightly caffeinated water brand, is changing the way we look at our H2O.
Founded in 2018 and based in Dripping Springs, Texas, Curly’s combines a light dose of organic caffeine with balanced electrolytes and premium water to give people a pleasant push of clean energy that remains stable and lasts longer than other beverages. With Curly’s, consumers stay hydrated and energized throughout the day without sugar, artificial ingredients, flavorings or calories.
As an artisan bottled water with caffeine and electrolytes, Curly’s is unlike other highly caffeinated beverages and sports drinks with electrolytes. Curly’s has no sugar or sweeteners, calories or flavorings. Curly’s was created to give people a healthier way to get caffeine and essential minerals throughout the day. The water is sourced from local aquifers, then filtered with UV light and reverse osmosis. The company adds 20mg of caffeine extracted from organic coffee beans and a blend of natural electrolytes.
“We wanted to provide our customers with a high-quality water product that can hydrate them and give them clean energy throughout the day and evening,” says Matt Allison, cofounder at Curly’s. “We went with a low dose of natural caffeine so people can comfortably drink Curly’s the same way they would any other bottle of water, without worrying about energy spikes and crashes from caffeine – just smooth, clean energy whenever people need it.”
Founders Matt Allison’s and Nate Pruitt’s unique approach to hydration came from their realization that many of their colleagues and customers always seemed to be tired and dehydrated at the end of the day, despite all of their options for water and beverages with caffeine. They discovered there was a void in the consumer space for a beverage that not only improved energy levels but hydrated and tasted great without calories and artificial ingredients.
“Curly’s is unlike anything on the market,” says Nate Pruitt. “Curly’s tastes like crisp, clean water with no bitter aftertaste you typically get from beverages with higher concentrations of caffeine. It works with your body to hydrate while gently boosting energy and focus. It really is changing how people think about hydration…”
A list of the H-E-B stores carrying Curly’s can be found at https://drinkcurlys.com/pages/store-locator.
