Women’s History Month Feature
PaSH Magazine is celebrating Women’s History Month with a Q&A style mini-series highlighting women from many different industries making an impact in the world, their communities and for themselves. In this Q&A we will spend time with Yosie Crespo.
Meet Yosie Crespo
Yosie Crespo serves as director of sales and marketing at The Perry Hotel Naples, where she oversees strategic sales plans, marketing campaigns and community outreach, positioning the property as a premier destination for both travelers and locals in the Naples-Collier County market. Crespo brings nearly 25 years of experience in luxury hotel and corporate sales, with past leadership roles at Trump Hotels, Accor Sofitel, Don Shula’s Hotel & Golf Courses, Wyndham, Marriott, Hilton and IHG. Known for her strategic, relationship-driven approach, Crespo is focused on driving awareness, building meaningful partnerships and guest loyalty while supporting continued community engagement at The Perry Hotel Naples.
What first drew you to hospitality, and when did you realize this industry was where you wanted to build your career?
Hospitality drew me in because it combines creativity, connection, and the ability to create meaningful experiences for people. Early in my career I realized that hotels are more than buildings—they are places where life’s moments happen. Guests celebrate milestones, relax with their families, conduct business, or simply take time to reset. Being part of the team that shapes those experiences felt incredibly meaningful to me.
Over the years I’ve discovered that hospitality is really about people. The relationships you build with guests, colleagues, and the community are what make the work so fulfilling. That’s when I knew this industry wasn’t just a job—it was where I wanted to grow my career and contribute in a meaningful way.
Many guests remember a hotel because of how they were treated. How do you train teams to deliver that kind of unforgettable service?
Unforgettable service begins with culture. When team members feel valued and empowered, they naturally pass that care along to guests. I always encourage our teams to focus on authenticity—treating every guest with warmth, attentiveness, and genuine interest.
Training is important, but mindset is just as essential. We talk a lot about anticipation: noticing the small things that make a guest feel seen. Whether it’s remembering a preference, acknowledging a celebration, or simply offering thoughtful recommendations, those details create emotional connections.
At The Perry Hotel Naples, we want guests to feel like they are visiting somewhere that truly welcomes them, not just checking into a room.
Guests may remember a hotel for years because of one small moment. What details do you think matter most in creating that experience?
The smallest gestures often have the greatest impact. A warm greeting when someone arrives after a long day of travel, a recommendation for a sunset spot, or a team member remembering a guest’s favorite drink can turn an ordinary stay into something memorable.
In hospitality, it’s often those personal touches that stay with guests long after they leave. When someone feels genuinely cared for, the hotel becomes more than a destination—it becomes part of a story they carry with them.
What makes a hotel feel like more than a place to stay—something closer to a memory or experience?
A hotel becomes memorable when it offers a sense of place and emotion. It’s not just about beautiful design or amenities—it’s about how guests feel when they’re there.
At The Perry Hotel Naples, the waterfront setting, sunset views, rooftop energy, and vibrant dining experiences all come together to create something special. Guests aren’t just staying overnight—they’re enjoying a lifestyle experience. When those moments feel effortless and joyful, that’s when a hotel becomes part of someone’s travel memories.
What advice would you give young women who want to pursue leadership roles in hospitality?
My advice would be to stay curious, stay confident, and trust your voice. Hospitality is an industry built on collaboration and creativity, and women bring incredible strengths to leadership roles.
It’s important to seek mentors, ask questions, and never be afraid to take on challenges that help you grow. Leadership isn’t about having all the answers—it’s about listening, learning, and guiding teams with empathy and clarity.
Most importantly, believe that your perspective adds value. The future of hospitality will be shaped by leaders who are thoughtful, innovative, and inclusive.
When guests talk about a hotel years later, what do you hope they remember about the experience your team created?
I hope they remember how they felt while they were with us. That sense of being welcomed, relaxed, and taken care of is what truly defines great hospitality.
If someone looks back years later and remembers the sunsets, the laughter with friends, the warmth of the team, or a moment that made their trip special, then we’ve done our job well.
For us, hospitality is about creating experiences that linger in people’s memories long after they’ve left. When guests return or recommend us to others, that’s the greatest compliment we can receive.
Thank you for reading this installment of the Women’s History Month Features. Come back each day to read a new inspiring story, centering women.
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