Founder of the Curvy Girls Rock brand and Plurvy, Izzy Spears, believes Curvy Girls Rock ignites sparks within the body positivity movement. The body positivity movement has gained momentum in recent years, and for good reason. The encouragement of self-love, fighting against stereotypes and tools to increase mental health are just a few positive outcomes of the body positivity movement. Curvy Girls Rock’s goal is to support the community and help others heal.
Encouragement of Self-Love
Curvy Girls Rock encourages self-love and acceptance: Body positivity empowers individuals to embrace their bodies, regardless of their shape or size. By promoting self-love and acceptance, this movement helps people feel more confident and comfortable in their own skin, no matter their size or color.
Fighting Against Stereotypes
The anthem, Curvy Girls Rock, fights against harmful stereotypes. Society has long perpetuated harmful stereotypes about what a “perfect” body should look like. The body positivity movement challenges these stereotypes and promotes inclusivity and diversity for bodies of all shapes, sizes and ability.
Every time I wear a Curvy Girls Rock shirt I hear people yell, “I KNOW THAT’s Right!” It takes only a fraction of a second for me to know what they are referring to! It never gets old, women approach me freely expressing how they are learning to love their bodies, learning to love the skin they are in! It warms my heart and makes me proud!
Izzy Spears
Increase Mental Health
Curvy Girls Rock and Plurvy both promote good mental health. Body shaming and negative self-talk can take a toll on mental health. By promoting body positivity, individuals are able to improve their mental health and overall well-being.
Both brands, Curvy Girls Rock and Plurvy were created to support the plus-size community. The goals of the brands are to help individuals feel confident and stylish, regardless of their size.
Curvy Girls Rock and Plurvy are sister brands of the PaSH Family.
