Tiffany S. Williams built a 7-figure online brand after leaving corporate America. Not only did she beat the rat race, she won the fight against ovarian cancer. Now, the mother of a beautiful baby girl and business woman, Tiffany wants to share three tips on how she found success with her online business.
Niche Down
Pick a niche and do extensive research. It’s important to make sure that there’s a demand and market for your niche. Also, it needs to be something that you are passionate about and will enjoy doing every day.
When starting Rich Girl Collectives, I knew what it was like to lose everything and I could only imagine the many other women and families who found themselves in the same position as me. I sat down and developed a plan for myself, for my niche community, and worked the plan. I love what I do so much that none of it feels like work.
“I love what I do so much that none of it feels like work.”
Tiffany S. Williams
Define Your Brand
Find your target audience and create an audience persona. Know the who, what, when, where, and why. Also learn the specific details: gender, personality, job status, location, income, family life, pain points, challenges, and needs.
For example, my audience avatar is a woman, age 30-50 years old, family woman, trying to build passive income to eventually pull her out of her 9-5, she likes her job but she understands that the journey to freedom is learning how to become an entrepreneur, she enjoys upgrading her mindset, she desires for her business to support her life, she has a 5-year plan of 6 figure months, and she is disciplined enough to stick to the plan.
Build an Audience
Start building your audience as soon as possible. This way when you are ready to sell your products and services you already have a loyal audience that knows, likes, and trusts you.
Rich Girl Collective has become a family to me. Yes, I utilize my community to sell my products, but I also fully understand the full scope of the purchasing system and customer service. I am genuinely concerned about every woman that steps into Rich Girl Collective and determined to reach the next level. With that energy and investment into my community, my community grew effortlessly and helped double my business.
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